ZipTap G5 - B2B Brand Film

The ZipTap G5 is an award winning boiling, chilled or sparkling water tap. The vision from the CD was one of a world where innovation, research & design were at the forefront of the creation of this new product. We built a blackout studio and a set where the ‘Designer’ could sketch and create, all intercut with CAD drawings and digital process images in the final edit. We strived for clean, beautiful aesthetics where the camera could move seamlessly over the product, lit stylistically to draw out it’s defining characteristics. We had a lot of fun with this one!

CREDITS. Agency CD. Andy Peele | Senior Creative Producer. Pete Anderson | Producer. Liz Baldwin | Production. Alba Film | Agency. Southpaw/Marmalade | DoP. Phil Cooper | 1st AC Rich Evans | Gaffer. Frank Hammond