DEEP CHATS with La Roche-Posay & Anna Williamson

La Roche-Posay came to us to create and produce the video campaign for their new Hyalu B5 Serum. They had the campaign name “Deep Chats with” and the talent Anna Williamson secured, but looked to us for guidance for the rest. We decided on a playful, informative podcast-style campaign. We elevated the visuals with an infinity cove set-up drenched in LRP-brand blue and a soft, cinematic lighting set up. Through discussions with the talent and research we aligned ourselves with two key universal themes for their audience; Ageing and Sleep. Anna was to share her skin journey, with advice, validation and support from dermatologist Dr. Nora. We think the results speak for themselves.

CREDITS. Director & Producer. Lucy Vince | DoP. Phil Cooper | Production Assistant. Nalani Julien | Sound Recordist. George Watts | Additional Camera. Giorgia Young | AC. Rich Evans | HMU. Atelier Artists | Post-Production. Sinah Keller