We Are Japan - All Nippon Airways

We Are Japan is a longstanding campaign by All Nippon Airways to promote Japan through food, landscapes and art. Since 2021 we've created the films and social assets for the campaigns alongside agency Kemosabe and luxury food creator Aiste Miseviciute (Luxeat), meeting the chefs and artists making waves through the country. A mixture of brand film and documentary in tone, we're really proud of how these came out despite a small crew on the ground. Above is an excerpt from the film with glass artist Yukito Nishinaka at Honen-In temple, Kyoto. Watch others from the series below.

Zen & Mindfulness in Japan - ANA x CNN

We made this film with Zen priest Takafumi Kawakami in his Shukoin temple, Kyoto, explaining zen and mindfulness in Japan culture. Film for All Nippon Airways, distributed by CNN.

We Are Japan 2 - ANA

The second in the campaign for We Are Japan - living on wearejapan.com - we followed Aiste up to Hokkaido to meet chefs, visit food markets and discover boutique hotels on Japan’s northernmost island. For us as filmmakers it was key to make the branded elements feel authentic, having Aiste experience the places in real time and have as much genuine moments to camera as we could.