We Are Japan - All Nippon Airways

We Are Japan is a longstanding campaign by All Nippon Airways to promote Japan through food, landscapes and art. Since 2021 we've created the films and social assets for the campaigns alongside agency Kemosabe and luxury food creator Aiste Miseviciute (Luxeat), meeting the chefs and artists making waves through the country. A mixture of brand film and documentary in tone, we're really proud of how these came out despite a small crew on the ground.

CREDITS. Director & DoP. Phil Cooper | Production. Alba Film | Japan Producer. Satoko Wattley | Japan Service Co. Chameleon&Co | Talent. Aiste Misevicuite | 1st AC Nathan Cheong | Music. Liam Jones & Dominic Storrs-Fox