All Nippon Airways - We Are Japan (Food) | Japan Travel Campaign Film

We Are Japan - All Nippon Airways

We Are Japan is a longstanding campaign by All Nippon Airways to promote Japan through food, landscapes and art. Since 2021 we've created the films and social assets for the campaigns alongside agency Kemosabe and luxury food creator Aiste Miseviciute (Luxeat), meeting the chefs and artists making waves through the country. A mixture of brand film and documentary in tone, we're really proud of how these came out despite a small crew on the ground. Above is a film from the boutique hotel Shiguchi, and it’s sister restaurant Somoza. Watch others from the series below.

Auberge Tokito

Auberge Tokito is a Japanese culinary experience run by legendary chef and potter Yoshinori Ishii.

Hyotei, Kyoto

Hyotei is one of the most famous traditional Japanese ryokans, offering customers a tea-ceremony unchanged in hundreds of years. It was a special experience to film and experience it with Aiste.

Mandarin Oriental, Tokyo

Mandarin Oriental Tokyo host the Pizza Bar on the 38th Floor - a completely original take on the humble pizza. Led by executive chef Daniele Cason, they offer an Omakase tasting menu at their 8-seat marble top bar - an experience like no other.

Soba Osame, Tokyo

Soba Osame, run by soba master Kenji Osame, stands in the unique position of being the amongst a select few Michelin-regonised Soba (buckwheat noodle) restaurants in Japan.